Read the advertisement below. [SuperFresh Juice] 100% natural. No added sugar. No preservatives. Only $2.50 per bottle. Available at all leading supermarkets. What is the writer's main purpose in listing "100% natural. No added sugar. No preservatives."?
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Worked Solution
Step 1: Identify what the phrases communicate.
"100% natural", "No added sugar", "No preservatives" are health-related claims, not instructions or a price breakdown.
Step 2: Consider the effect on the reader.
These claims target health-conscious buyers and are designed to make the product seem better than alternatives.
Step 3: Match to the correct purpose.
The writer uses positive health claims to encourage purchase — this is persuasion.
Answer: to persuade buyers.
Correct answer: to persuade buyers
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