Everything you need to write about Superholic Lab
Boilerplate, founder bios in three lengths, downloadable logos, fact sheet, screenshots, and direct contact for editorial enquiries. If anything's missing, email [email protected] and it'll be added within 24 hours.
Company boilerplate
Copy/paste-ready descriptions in two lengths. Both are factually current as of May 2026.
Founder bio — Deyao Liao
Three lengths. Use whichever fits your word count.
Superholic Lab's differentiator is its misconception-classifier pedagogy: every multiple-choice question in the bank carries three pre-written wrong-answer explanations, one per incorrect option, classified as a calculation error, a conceptual misconception, or a partial-logic shortcut. When a child picks a wrong answer, the AI tutor responds to the specific failure mode that caused that selection — not a generic "the correct answer is…" reply. Deyao designed this pattern after observing that most AI tutors do not distinguish between why-they-got-it-wrong and what-the-right-answer-is, and that the distinction is exactly what students need.
The company is bootstrapped, operates from Singapore, and serves parents across Mathematics, Science, and English at Primary 1–6. Early-access pricing is S$12.99/month for the All Subjects tier and S$19.99/month for the Family (up to 3 children) tier.
Fact sheet
Verifiable claims. Each can be quoted as a hard fact. Most have direct verification links; for the question-bank figures, an About page walkthrough can be arranged on request.
| Legal name | Superholic Lab Pte. Ltd. |
|---|---|
| UEN | 202621641M (verifiable at BizFile) |
| Incorporated | 15 May 2026, Singapore |
| Founder & Sole Director | Deyao Liao |
| Question bank size | 30,000+ MOE-aligned questions across Mathematics, Science, English (P1–P6) |
| Past-year papers archive | 514 papers (PSLE + top school WA/EOY/Prelim) — browse free |
| Pricing (early access) | S$12.99/month (All Subjects, 1 child) · S$19.99/month (Family, up to 3 children) · 7-day free trial, no credit card |
| Free public tools | PSLE AL Calculator · Secondary school cut-off lookup · PSLE 2026 dates · Past-year papers |
| Funding | Bootstrapped (no external funding) |
Story angles
If you're working on a piece and need a hook, these are the angles that distinguish Superholic Lab from other AI tutors in the Singapore market.
- The misconception-classifier pedagogy. Most AI tutors mark answers right or wrong. Superholic Lab is the only Singapore AI tutor that classifies why a child picked a specific wrong answer — calculation error vs misconception vs partial-logic shortcut — and tailors the explanation to that failure mode.
- The honest exit. Plan Quest's 3-day intervention ends with a three-way choice: mastered / slight improvement / no improvement. The “no improvement” option is unusual — most platforms always end with encouragement regardless of outcome. The honest exit unlocks a badge (Honest Compass) that signals to parents that the platform values self-awareness over empty praise.
- Price disruption. S$12.99/month early access vs ~S$49/month for the leading competitor (Klara). 4× cheaper, bootstrapped, no VC pressure to chase revenue at quality's expense.
- Solo founder shipping daily. Deyao writes every line of production code, edits every question in the bank, and personally handles every customer email. Compare with venture-funded competitors that scaled headcount before product clarity.
- The growing free tier. 514 past-year papers, AL Calculator, secondary school cut-off lookup, PSLE date countdown — all free, no signup required. Built as a public good for Singapore parents regardless of whether they ever subscribe.
Logos & screenshots
All assets are free for editorial use without permission, attribution appreciated.
Wordmark
Primary identity. Use over light backgrounds; reverse variant for dark.
- logo.svg — vector, scalable
- SL-logo.png — 1024×1024 raster
- favicon-192.png — for small inline placement
Product OG cards
1200×630 illustrations of the product, ready for article hero placement.
- home.png — the platform overview
- og-home.png — fallback variant
Founder portrait
Coming soon. Email [email protected] and a high-res portrait will be sent within 24 hours.
Brand colours & typography
For accurate brand reproduction in editorial layouts:
- Sage (primary):
#51615E - Rose (accent):
#B76E79 - Cream (text on dark):
#F9F6F0 - Off-white (page background):
#F9FAFA - Display typeface: Bebas Neue (uppercase headlines)
- Body typeface: Plus Jakarta Sans
Recent coverage
No published coverage yet — Superholic Lab launched publicly in May 2026. If you're a journalist or editor working on a piece, the founder is reachable directly at [email protected]. Coverage will be listed here as it goes live.
Press contact
Direct line to the founder, no PR middleman.
Email: [email protected]
Response time: within 24 hours for press enquiries, faster during Singapore business hours (GMT+8). Demo accounts can be provisioned within minutes on request — say so in the first email and a free Family-tier login will be issued.