Press & Media Kit

Everything you need to write about Superholic Lab

Boilerplate, fact sheet, downloadable logos, screenshots, and direct contact for editorial enquiries. If anything's missing, email [email protected] and it'll be added within 24 hours.

Company boilerplate

Copy/paste-ready descriptions in two lengths. Both are factually current as of May 2026.

50 words — for picture captions and short list entries

Superholic Lab is a Singapore-built AI tutor for Primary 1–6 students preparing for the PSLE. The platform classifies why a child picks a specific wrong answer — not just whether they got it right — and runs personalised 3-day interventions on diagnosed weaknesses across Mathematics, Science, and English.

100 words — for standard article boilerplate

Superholic Lab is a Singapore-built AI tutoring platform for Primary 1–6 students preparing for the PSLE. Unlike most AI tutors that only mark answers right or wrong, every MCQ in Superholic Lab's 75,000+ question bank carries pre-written misconception-specific explanations classified as calculation errors, conceptual mistakes, or partial-logic shortcuts. The platform also runs personalised 3-day “Plan Quest” interventions for diagnosed weaknesses. Founded in May 2026 and incorporated as Superholic Lab Pte. Ltd. (UEN 202621641M), the company is bootstrapped and serves Singapore parents across Mathematics, Science, and English.

About the team

Superholic Lab does not offer founder profiles or personal interviews — coverage should centre on the product and the pedagogy, not a personality. Attribute quotes to “the Superholic Lab team”. Product demos, misconception data from the question bank, and written Q&As are available on request.

100 words — team description

Superholic Lab is built and run by a small bootstrapped team in Singapore that ships production changes daily to a 75,000-question MOE-aligned bank, the Miss Wena AI tutor, the 3-day Plan Quest intervention engine, and the AL band live tracker. The team's focus is the misconception-classifier pedagogy — the idea that an AI tutor should explain why a child picked a specific wrong answer, not just show them the correct one — designed after observing that most AI tutors do not distinguish between why-they-got-it-wrong and what-the-right-answer-is. Superholic Lab Pte. Ltd. was incorporated on 15 May 2026 under UEN 202621641M.

Fact sheet

Verifiable claims. Each can be quoted as a hard fact. Most have direct verification links; for the question-bank figures, an About page walkthrough can be arranged on request.

Legal name	Superholic Lab Pte. Ltd.
UEN	202621641M (verifiable at BizFile)
Incorporated	15 May 2026, Singapore
Ownership	Founder-owned and bootstrapped — no external investors
Question bank size	75,000+ MOE-aligned questions across Mathematics, Science, English (P1–P6)
Past-year papers archive	1,320 papers (PSLE + top school WA/EOY/Prelim) — free with a free account; the 2024 PSLE set is open, no sign-up — browse the archive
Pricing (early access)	S$12.99/month (All Subjects, 1 child) · S$19.99/month (Family, up to 3 children) · 7-day free trial, no credit card
Free public tools	PSLE AL Calculator · Secondary school cut-off lookup · PSLE 2026 dates · Past-year papers
Funding	Bootstrapped (no external funding)

Story angles

If you're working on a piece and need a hook, these are the angles that distinguish Superholic Lab from other AI tutors in the Singapore market.

The misconception-classifier pedagogy. Most AI tutors mark answers right or wrong. Superholic Lab is the only Singapore AI tutor that classifies why a child picked a specific wrong answer — calculation error vs misconception vs partial-logic shortcut — and tailors the explanation to that failure mode.
The honest exit. Plan Quest's 3-day intervention ends with a three-way choice: mastered / slight improvement / no improvement. The “no improvement” option is unusual — most platforms always end with encouragement regardless of outcome. The honest exit unlocks a badge (Honest Compass) that signals to parents that the platform values self-awareness over empty praise.
Price disruption. S$12.99/month early access vs S$50–120/month for the leading Singapore online platforms and S$200–400/month for tuition centres. Bootstrapped, no VC pressure to chase revenue at quality's expense.
A tiny team shipping daily. Superholic Lab ships production changes every day — the same hands write the code, edit the question bank, and answer every customer email. Compare with venture-funded competitors that scaled headcount before product clarity.
The growing free tier. The AL Calculator, secondary school cut-off lookup and PSLE date countdown are free with no signup; the 1,320-paper past-year archive is free with a free account (the 2024 PSLE set is fully open). Built as a public good for Singapore parents regardless of whether they ever subscribe.

Logos & screenshots

All assets are free for editorial use without permission, attribution appreciated.

Wordmark

Primary identity. Use over light backgrounds; reverse variant for dark.

logo.svg — vector, scalable
SL-logo.png — 1024×1024 raster
favicon-192.png — for small inline placement

Product OG cards

1200×630 illustrations of the product, ready for article hero placement.

home.png — the platform overview
og-home.png — fallback variant

Miss Wena — tutor character art

Miss Wena is the platform's AI tutor persona and the face of the brand. Email [email protected] for high-res character art within 24 hours. (There is no founder portrait — the team does not do personal profiles.)

Brand colours & typography

For accurate brand reproduction in editorial layouts:

Sage (primary): #51615E
Rose (accent): #B76E79
Cream (text on dark): #F9F6F0
Off-white (page background): #F9FAFA
Display typeface: Bebas Neue (uppercase headlines)
Body typeface: Plus Jakarta Sans

Recent coverage

No published coverage yet — Superholic Lab launched publicly in May 2026. If you're a journalist or editor working on a piece, the team is reachable directly at [email protected]. Coverage will be listed here as it goes live.

Press contact

Direct line to the team, no PR middleman.

Email: [email protected]

Response time: within 24 hours for press enquiries, faster during Singapore business hours (GMT+8). Demo accounts can be provisioned within minutes on request — say so in the first email and a free Family-tier login will be issued.